The Detroit Shoppe
The Detroit Shoppe, located in the Somerset Collection mall in Troy, Michigan, is a renovated retail space showcasing all products made in Detroit as well as places in Detroit. The idea for the shop was inspired by the successful Somerset Collection advertising campaign featuring Detroit’s most famous spots. Faygo, Better Made, Made in Detroit brand clothing, and Vernors are a few of the iconic brands sold at the 4,800 square foot store. Ever-changing displays highlight Detroit history with all proceeds from the sale of the store’s merchandise going to Detroit non-profits and cultural institutions.