The HUB Stadium

NOVI, Michigan

The HUB Stadium in Novi represents a comprehensive transformation of the former Lucky Strike Bowling Lanes situated within the Fountainwalk Mall in Novi, Michigan. Originally a two-story structure housing Banana Joes and Margarita Mama’s, the building underwent a prior overhaul in 2004 when Lucky Strike Lanes merged the spaces into a large sports bar. This configuration included multiple bars, a restaurant, an arcade hall, bowling lanes, and a dance floor on the upper level.

In its latest iteration, The HUB Stadium went beyond a mere facelift. The interior was completely revamped, retaining only select kitchen and bar areas, which were subsequently expanded and rebranded. The arcade hall made way for innovative additions such as fowling and axe-throwing lanes. The restaurant underwent a thorough rebranding, transforming into a versatile banquet hall. However, the most notable transformation involved the removal of the upper-level bowling alley to make room for a state-of-the-art curling arena. Collaborating closely with Serv-Ice and Dakota Curling, we meticulously designed and implemented this distinctive upper-level venue, adding a dynamic and unique dimension to The HUB Stadium experience.